VIEWSTHE BAUR AU LAC MAGAZINEEDITION ARCHIVE
Cover of VIEWS 2024/25

EDITION 2024/25

A sense
of place.

Zurich and Baur au Lac at home in the world - from a new chapter in hospitality to art, Hong Kong and remarkable hotels beyond.

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Creating new memories without losing the distinctive sense of place that makes them possible.

FROM THIS ISSUE

Zurich, art and the world beyond.

The Baur au Lac Experience double-page spread

BAUR AU LAC · ZURICH

The Baur au Lac Experience

Family ownership, local roots and constant innovation: there is nothing ordinary about a stay at Baur au Lac.

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Meet the Other Marguita double-page spread

DINING

Meet the Other Marguita

A Mediterranean chapter conceived for a younger, cosmopolitan generation of guests and Zurich locals.

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Art Has Reasons double-page spread

ART · SUNSHINE'S NOOK

Art Has Reasons...

Artists past and present whose work - and outlook - defies the downturn.

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Hong Kong gateway to the Greater Bay Area double-page spread

VIEWS · CHINA

Diminutive Door to a Flourishing Future

Hong Kong as gateway to the Greater Bay Area and a renewed look at its role connecting international business with mainland China.

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A Deeper Vein of Luxury double-page spread

TRAVEL

A Deeper Vein of Luxury

Hotels that pair creature comforts with authentic experiences.

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COMPLETE EDITION · 148 PAGES

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2024/25

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