BAUR AU LAC
Reinvention of an Icon
A historic continuum translated into the present: the thinking behind a renewed identity for Baur au Lac.
READ IN THE ISSUE ↗
EDITION 2023/24
Continuity
renewed.
A year of reinvention: an icon refreshed, art without boundaries and remarkable hotels around the world.
READ THE MAGAZINETradition matters most when it keeps moving - creating new memories without losing character.
FROM THIS ISSUE
Stories worth revisiting.
CONTINUITY
Fresh Face, Consistent Character
Renovation without rupture: the hotel evolves while preserving the personality that has defined it for generations.
READ IN THE ISSUE ↗
ART
Make It, Love It, Collect It
Sunshine's Nook moves through artists and ideas across borders - art as something made, lived with and collected.
READ IN THE ISSUE ↗
TRAVEL
Voyage of Discovery
Spectacular new members of The Leading Hotels of the World turn the issue outward.
READ IN THE ISSUE ↗
HOTEL DYNASTIES
Past Historic. Future Perfect?
Baur au Lac and Hassler Roma: two independent hotel dynasties considering how heritage survives by continuing to move.
READ IN THE ISSUE ↗COMPLETE EDITION · 132 PAGES