VIEWS
An independent magazine for readers who expect depth, taste and distinction.
In brief
A rare editorial environment for an exceptional readership.
Editorial positioning
Editorial refinement, not a hotel brochure.
VIEWS is conceived as an editorial luxury magazine rather than a conventional hotel publication. Its tone is cosmopolitan, intelligent and understated.
The magazine combines travel, art, design, society, hospitality, watches, jewellery, finance and real estate in a carefully curated editorial environment. Published in association with the world of Baur au Lac, VIEWS speaks to readers who are used to quality, discretion and cultural depth.
Current edition
The latest issue of VIEWS.
The latest edition brings together stories on authenticity and style, Zurich’s Bahnhofstrasse, contemporary art, exceptional hospitality, classic automobiles and selected newcomers to The Leading Hotels of the World.
It reflects the editorial character of VIEWS: refined, international and culturally aware, with a strong sense of place and a clear understanding of substance, quality and understated distinction.
Inside the magazine
A glimpse into the editorial world of VIEWS.
From art and travel to design, hospitality, classic cars and contemporary luxury, VIEWS is designed as a magazine to be read, kept and revisited.
Selected recent partners
For brands that require the right context.
VIEWS offers advertisers a rare editorial context: a luxury magazine associated with one of Europe’s most distinguished hotel environments and read by an international audience with exceptional purchasing power.
Its advertising environment includes leading names in watches, jewellery, fashion, private banking, real estate, classic automobiles, design, hospitality and luxury lifestyle.
“Many hotels have magazines or booklets … but VIEWS reads far more like an authority on life …”
Publisher
Built on experience, trust and editorial continuity.
VIEWS is published by Views Publishing, with Joern Pfannkuch as publisher and editor.
VIEWS is the annual magazine published in the context of Baur au Lac, Zurich. Produced by Views Publishing, it reaches an international audience of discerning readers through selected hotel, airport and retail distribution points.
Rooted in decades of editorial publishing, hospitality, travel journalism and brand communication, Views Publishing creates editorial environments for readers who value substance, discretion and cultural relevance.
Beyond magazines, we develop complete brand experiences: editorial concepts, visual identities, print publications, digital platforms and carefully curated communication formats. For selected partners, this means more than visibility. It means appearing within a context of trust, taste and editorial credibility.
Advertising enquiries
Would you like to join the exclusive circle of VIEWS advertising partners?
For media information, advertising opportunities and bespoke editorial formats, please contact Views Publishing.
Advertising in VIEWS
More than reach. The right environment.
Prestige
A magazine connected to one of Europe’s iconic luxury hotel environments.
Attention
A long-form print environment with time, space and reader focus.
Context
Editorial adjacency to art, travel, finance, design, watches, jewellery, real estate and hospitality.